About The Alison Group

The Alison Group has been a leader in designing and producing custom point of purchase displays and sales promotional materials for over 60 years, catering to clients worldwide. In response to the growing demand from the brewery industry, the company started creating custom tap handles about 25 years ago. Today, with the emergence of numerous craft breweries in the US and around the world, The Alison Group has elevated its custom tap handle offerings to a whole new level.

Whether you need a beautiful 3D rendering or have an existing design that needs to be transformed into a reality, we can make it happen. With production facilities in both the US and China, we ensure that your tap handle is manufactured at the right price, within your desired timeframe, and with the level of service that you expect.

Who are we? We are men and women. Young and old. Cool and dorky. But most of all we are a team and lovers of craft beer and lovers of our business.

At The Alison Group, we offer a comprehensive range of services, including custom tap handles, LED & neon signs, metal tackers, wood displays, metal & wire displays, corrugated displays & case stackers, mirrors, chalkboards & A-frames, wood signs, umbrellas, coolers, jockey boxes, cooler door handles, and almost anything else you can imagine for your brewery. We have even created an oversized 4’ tall bobble-head - there’s nothing we cannot do.

Our greatest joy comes from working with brewers to bring their ideas to life, from conceptualization to the creation of a unique custom tap handle design that reflects their brand. It's our passion and what drives us.

For over six decades, The Alison Group has been committed to providing the best customer service and addressing the needs and challenges of our clients. Give us the chance, and you will experience the difference!